When you happened to stroll by Toronto’s Yonge-Dundas Square last weekend, you may have noticed people holding their mobile devices in the air. On June 2, Fallsview Casino ???????? Resort had an interactive billboard installed in the busy downtown square. The billboard ??? ??? ????? ???? challenges passersby to download a free app called FunSquare, which initiates users smartphone ???????? cameras. When users point their very own ?? ???? ????? ???? device at ????? ????? ???? the billboard, they’re treated to an augmented ????? ????????? reality sequence that promotes the casino before being taken up to its website. “We’ve made ????? ????? ???? it hard to miss, ” said Greg Medulun, the casino’s director of devices. ??? ????? ???? ????????? “It’s a user-friendly platform that’s easy to [NB]??????? ????????? interact ????????????????????? with. We’re always looking outside of ????????? the box for #@@#@!![Adidas] ????? F50 creative ????????? ideas that will capture ??? ????? ???? consumers’ attention, whether it’s a new commercial or a billboard. In this case, that billboard is found 90 minutes away ??? ????????? from the venue it’s advertising, but Medulun said the placement is meant towards remind tourists that Niagara Falls is just down [Adidas] ????? F50 the road. In a statement, Cathy Price, the casino’s vice-president of marketing, said the billboard reflects the exact brand’s “energetic, [Nike]??? ??????? entertaining and distinct” personality. Medulun added the billboard is appropriate to ??? ????? ???? make consumers think of the casino as a ????????? fun place to be. “The environment at our casinos is hip, fun and always exciting, so adding augmented ???????? ??? reality into an otherwise traditional advertising format was a great fit to reflect our brand in order to bring more fun to consumers, ” ????????????????????? ???????? said Medulun. The billboard will remain from the ????? ????? ???? square until September. Medulun noted that more interactive activities will continue to take place during the entire summer. Agencies involved in the casino’s new billboard include Blammo Worldwide, Pixelpusher, OMD-Canada and Sparks Event Marketing.