If you happened to stroll by Toronto’s Yonge-Dundas Square last weekend, you may have noticed people holding their mobile devices in the air. On June 2, Fallsview Casino ???????? Resort had an interactive billboard installed in the busy downtown square. The billboard ??? ??? ????? ???? invites passersby to download a free app called FunSquare, which initiates users smartphone ???????? cameras. When users point their very own ?? ???? ????? ???? device at ????? ????? ???? the billboard, they’re treated to an augmented ????? ????????? reality sequence that promotes the casino before being taken to its website. “We’ve made ????? ????? ???? it hard to miss, ” said Greg Medulun, the casino’s director of marketing and sales communications. ??? ????? ???? ????????? “It’s a user-friendly platform that’s easy to [NB]??????? ????????? interact ????????????????????? with. We’re always looking outside of ????????? the box for #@@#@!![Adidas] ????? F50 creative ????????? ideas that will capture ??? ????? ???? consumers’ attention, whether it’s a new commercial or a billboard. In this case, that billboard is placed 90 minutes away ??? ????????? from the venue it’s advertising, but Medulun said the placement is meant to be able to remind tourists that Niagara Falls is just down [Adidas] ????? F50 the motorway. In a statement, Cathy Price, the casino’s vice-president of marketing, said the billboard reflects the particular brand’s “energetic, [Nike]??? ??????? entertaining and distinct” personality. Medulun added the billboard is fine to ??? ????? ???? make consumers think of the casino as a ????????? fun place to be. “The environment at our casinos is hip, fun and always exciting, so integrating augmented ???????? ??? reality into an otherwise traditional advertising format was a great fit to reflect our brand and bring more fun to consumers, ” ????????????????????? ???????? said Medulun. The billboard will remain in the ????? ????? ???? square until September. Medulun noted that more interactive activities will continue to take place through the summer. Agencies involved in the casino’s new billboard include Blammo Worldwide, Pixelpusher, OMD-Canada and Sparks Event Marketing.